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RRD 155 Visual Merchandising: A Guide for Small Retailers
Many small town businesses need effective marketing strategies that will enable them to compete with large urban centers for the consumer dollar. This publication provides information about visual merchandising, an important part of any business' total marketing effort; further, it is an educational program that describes how this marketing strategy can help create a positive customer image that leads to successful sales.
Visual Merchandising: A Guide for Small Retailers is out of print, although it is available below in PDF format.
Visual Merchandising: A Guide for Small Retailers, READ ONLY PDF format (958 kb)
Visual Merchandising: A Guide for Small Retailers, PRINTABLE PDF format (3,264 kb)
North
Central Regional Center for Rural Development
Iowa State University
107 Curtiss Hall
Ames, IA 50011-1050
(515) 294-8321, (515) 294-3180 fax
For questions, comments or concerns about the NCRCRD website, contact
khetland@iastate.edu.