Measurement Plan for Outcome 5
1. What is an important indicator of appropriately diverse and healthy economies?
Increase the diversity of business activity in the region related to tourism.
2. What is a measure related to this indicator?
Size and composition of chambers of commerce in the region.
3. What is the base line measure?
Size and composition of chambers of commerce in the region in 1990.
4. What is the unit of measure?
- Number of organizations belonging to chambers of commerce.
- Diversity of organizations belonging to chambers of commerce.
5. Where will we get the information we need?
From minutes of the chambers of commerce meetings or conversations with the office of the chamber.
6. How will we get the information we need?
We will develop a list of exactly what information we need about the composition of the chambers. This may include
the size of the business, location, service provided, volume of business and other items. We then telephone or
meet with the chambers of commerce to ask them the best way to get this information about the members. It might
be necessary to attend some meetings to ask members themselves for information.
7. Who will collect the information we need?
A staff member of the Tennessee Overhill Heritage Association will be asked to organize and collect this information.
8. Will they be paid?
Yes, this will be part of her regular work responsibilities.
9. How many hours will it take?
As there are only a few chambers of commerce in the region, collecting the baseline information will take 1 to
2 days and then updating the information should only take several hours annually.
10. When will the information be collected?
Once a year.
11. How will we measure progress from the base line?
Percent increase in size and diversity.
12. How else can we use this information to achieve our community's goals?
It is in everyone's interest to know about the businesses functioning in the area. Perhaps it would be helpful
to prepare a short list annually with the names, locations and services of the businesses in the area. This could
be distributed to tourists and residents and might promote business for local businesses.
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