The College of Agriculture Newsletter
Iowa State University
July 12, 1996 No. 48


C O N T E N T S


COLLEGE NEWS
- News on Experiment Station assistant directors
- Engineering services and farm service phased out
- Scholarship theme for faculty-staff retreat Aug. 22
- Teacher's Academy for Ag Awareness hosts 70
- Summer enrollment in college: 952
- Summer Students at Work: The Pine Needle Problem
- Summer Students at Work: Approaches to Pig Viruses
- Useful information on virtual Brenton Center tour
- Join Brenton Center's educational Web site gallery
- Entomology Web site praised in "Digital Dozen"
- Better moo-ve it to be a state fair volunteer
- 248 return Ag Online survey; book winners chosen
- Deadlines & Reminders
COMMUNICATIONS KIOSK
- Give reporters the big picture on research
INFOGRAZING
- Survey: Media don't report on whole diet
EXTERNAL VOICES
- Link between success and communication
MARGINALIA
- Heavy frogs part of exterior decorating craze


COLLEGE NEWS


NEWS ON EXPERIMENT STATION ASSISTANT DIRECTORS

Effective July 1, Prem Paul, associate dean of the College of Veterinary Medicine, has a 10-percent appointment in the College of Agriculture as an assistant director of the Iowa Agriculture and Home Economics Experiment Station. He'll provide leadership in Experiment Station projects related to veterinary medicine and in faculty development in research and grantsmanship. Also: Assistant director Susan Lamont's position will become a 30-percent appointment from 50 percent, which means assistant director Gerald Klonglan will now lead efforts in minority graduate research internships.

ENGINEERING SERVICES AND FARM SERVICE PHASED OUT

The Experiment Station's engineering services and farm service maintenance departments will be eliminated effective July 31. The departments worked on planning, improving and maintaining facilities on research farms around Ames and the state. These services will now be provided by Facilities Planning and Management or local vendors with standing contracts with ISU. The departments' seven employees have found new positions at ISU or in private industry. Experiment Station engineer Mark Huss has a new job with Facilities Planning and Management but will provide consultation on research-farm projects through October. For more information, contact Colin Scanes, 4-1823.

SCHOLARSHIP THEME FOR FACULTY-STAFF RETREAT AUG. 22

The theme of this year's College of Agriculture faculty-staff retreat is "Redefining Scholarship." It will focus on the meaning of scholarly activity in teaching, research and outreach, and how to assess quality performance in these areas. The retreat will be held 8 a.m. to 1 p.m., Thursday, Aug. 22, at the Scheman Building, and will include lunch. Watch for more details in Ag Online.

TEACHER'S ACADEMY FOR AG AWARENESS HOSTS 70

Seventy teachers attended two sessions of the Teacher's Academy for Agricultural Awareness in late June. The five-year-old academy has now hosted nearly 300 teachers, mostly from elementary and middle schools. The academy, established by Robert Martin, agricultural education and studies, teaches teachers about Iowa agriculture. Participants develop classroom activities emphasizing agriculture and return home with new materials and ideas for their students. June's academy included presenters from Iowa Farm Bureau, the state's major commodity groups, the Leopold Center, Farm Safety 4 Just Kids and ISU's horticulture department. Teachers visited the food science and human nutrition department, Reiman Gardens and the Center for Crops Utilization Research.

SUMMER ENROLLMENT IN COLLEGE: 952

Summer enrollment in the College of Agriculture is 952 -- 433 undergraduate and 519 graduate students. Total ISU summer enrollment is 8,785 -- 5,746 undergraduate and 3,039 graduate.

SUMMER STUDENTS AT WORK: THE PINE NEEDLE PROBLEM

Erika Blackburn, a biology senior, is working in Stephen Ford's animal science lab in a summer research internship from the Women in Science and Engineering Program. Last semester, Blackburn began studying how pregnant beef cows are affected by eating ponderosa pine needles, a problem for Western cattle ranchers. Ford is Blackburn's mentor in the Research Careers for Minority Scholars Program.

SUMMER STUDENTS AT WORK: APPROACHES TO PIG VIRUSES

Susan Hartman, a veterinary student working on a master's degree in microbiology, immunology and preventive medicine, is developing a test for swine intestinal viruses that are often difficult to diagnose. Working with several MIPM professors, Hartman hopes to have a working test by the end of the summer. Also, Matt Anderson, a Merck Scholar student, is working to produce an antibody for CVM, another pig virus. In humans, the virus is associated with birth defects and transplant complications.

USEFUL INFORMATION ON BRENTON CENTER VIRTUAL TOUR

Want to reserve a room in the Brenton Center, get a virtual tour of the center's instructional technology and classroom layout, or find a quick guide to creating graphics for distance learning? You can do it all from your computer by calling up the Brenton Center for Agricultural Instruction and Technology Transfer's Web site, which can be found under the Extension and Outreach link on the College of Agriculture's home page (http://www.ag.iastate.edu/). The site also has PowerPoint templates optimized for TV display that can be downloaded, plus links to other distance learning and Web development sites. For more information on room availability and reservations, call Jeannette Drewry, 4-1862.

JOIN BRENTON CENTER'S EDUCATIONAL WEB SITE GALLERY

The Brenton Center is compiling a list of College of Agriculture Web sites designed for classroom instructional support or outreach for its "Instructional Web Site Gallery" link on its home page. Faculty and staff are invited to share their educational sites for the gallery. Send the URL and a brief description of the site to Allan Schmidt, aschmidt@iastate.edu.

ENTOMOLOGY WEB SITE PRAISED IN "DIGITAL DOZEN"

Tick movies, insect dissections and a mosquito gallery won over the Eisenhower National Clearinghouse (ENC), which recently featured ISU's Entomology Image Page in its "Digital Dozen," where educational Web sites are highlighted. The U.S. Department of Education-sponsored ENC (found at http://www.enc.org) collects physical and virtual resources useful to K-12 math and science teachers. Criteria to select "Digital Dozen" sites include valuable math and/or science content, teacher appeal, clear navigational aids and "that something special." Entomology's home page is: http://www.public.iastate.edu/~entomology/homepage.html

BETTER MOO-VE IT TO BE A STATE FAIR VOLUNTEER

Faculty and staff volunteers are needed to staff the College of Agriculture's dairy-themed exhibit at the Iowa State Fair, Aug. 8-18. Two volunteers work each four-hour shift, starting at 9 a.m. Volunteers get free admission and parking tickets. Look for your departmental sign-up sheets, which need to be returned by July 19, or contact Marty Behrens, 4-5616, or Jennifer Bensen, 4-3538 (bensen@iastate.edu).

248 RETURN AG ONLINE SURVEY; BOOK WINNERS CHOSEN

Thanks to the 248 subscribers who returned an Ag Online survey -- your answers and comments are appreciated. That's about a 61 percent response rate. Here's the randomly chosen respondents who'll receive a book on improving communications: Jerry DeWitt, Anita Nimtz, Linda Drennan, Mary Ellen Hurt and Nancy Holcomb. We'll share survey results in the next month or so.

DEADLINES & REMINDERS

July 19: Deadline to return State Fair sign-up sheets to Ag Info, 304 Curtiss
Aug. 8-18: Iowa State Fair (volunteer to staff college exhibit, 4-5616)
Aug. 22: College of Agriculture faculty-staff retreat, Scheman Building


COMMUNICATIONS KIOSK


GIVE REPORTERS THE BIG PICTURE ON RESEARCH

In a survey of media stories on scientific research on food and nutrition, details that would help consumers judge a study's relevance to their own diets were lacking, according to the International Food Information Council (see item in "Infograzing"). "It's important for information sources to orient the news reporter to the larger perspective," said Delia Hammock, director and editor of nutrition at Good Housekeeping. "Even if the information doesn't get into the story, help the reporter understand the information. The only way to have any credibility as an information resource is to serve as an educator to the reporter and provide the full perspective on the issues." (Food Chemical News, April 15)


INFOGRAZING


SURVEY: MEDIA DON'T REPORT ON WHOLE DIET

An International Food Information Council survey of 1,000 stories on food and diet in 53 media sources found that news reporters are doing a better job covering food issues, but they still tend to focus too much on benefits and harms of individual foods rather than how consumers can put together a variety of foods to build a healthful diet. The media's greatest failing: the lack of context needed to understand overall nutrition recommendations about individual foods. Other findings: reducing dietary fat received twice the coverage of any nutrition topic, followed by disease prevention through proper diet. (Food Chemical News, April 15)


EXTERNAL VOICES


LINK BETWEEN SUCCESS AND COMMUNICATION

"I can't see a correlation between the number of hours people work and (success). What I do see is a correlation between success and the ability to communicate, the ability to focus on priorities." Scott Adams, creator of Dilbert, the cartoon-strip chronicle of employers and employees. (Wall Street Journal, Aug. 8, 1995)


MARGINALIA


HEAVY FROGS PART OF EXTERIOR DECORATING CRAZE

The National Gardening Association estimates that 72 million people spent time in their gardens last year, paying $22.2 billion to support the hobby. About 25 percent of that is spent on plants, and the rest on equipment, fertilizer and insect control. "Then you get down to the froufrou," said Bruce Butterfield, an analyst with the association, referring to fountains, statues, fishponds, gazebos and other decorative flourishes for the backyard. A woman outside Philadelphia bought a 1,000-pound marble frog that was so big she had to put 75 pounds of crushed stone underneath it so it wouldn't sink into her lawn. (New York Times, June 23)


AG ONLINE


Ag Online is a biweekly newsletter for ISU College of Agriculture faculty and staff. To subscribe, send your name, e-mail address and the message "Ag Online subscribe" to bmeyer@iastate.edu. To unsubscribe: Send "Ag Online unsubscribe" to same address. Comments? Contact editors Brian Meyer (bmeyer@iastate.edu) and Ed Adcock (edadcock@iastate.edu), Agriculture Information Services, 304 Curtiss Hall, Ames, IA 50011. Phone: 515-294-5616. Fax: 515-294-8662.


News Releases Agriculture in Action Ag Online Communications Skills Home